Koichi Sato (b. 1974) is a self-taught New York City based artist originally born in Tokyo. Having grown up influenced by the abundance of images in television and sports, his paintings generally focus on the playful reinvention of these images in bold stylization, pattern, and color. He is fascinated with old American magazines, often using photos from these as primary influences for his intriguing and downright funny paintings. He began his career as an art outsider, forgoing traditional or institutional training entirely to paint primarily whimsical portraits of faces. More recently, Sato has worked in multiple series of full body group portraits of television/movie casts or sports figures like cheerleaders, baseball players, wrestlers, and most prominently: body builders.